📄️ What is UX testing?
UX testing, short for User Experience testing, is the process of evaluating a product or service by observing real users as they interact with it. The goal is simple yet critical: uncover how people experience your design—what delights them, what frustrates them, and, most importantly, what prevents them from achieving their goals.
📄️ Moderated vs. Non-Moderated
When it comes to UX testing, you’ve got two main options: moderated and non-moderated. Both are powerful tools, but like a hammer versus a screwdriver, each has its time and place. Let’s break them down so you can wield the right one with confidence.
📄️ When to Use Non-Moderated Tests
Non-moderated UX tests are the workhorses of user research: efficient, scalable, and ideal for capturing authentic user behavior. But they’re not a one-size-fits-all solution. Knowing when to deploy this method is key to maximizing its value.